Wednesday, February 6, 2008

Affiliate Programs - Signups Versus Purchases

You have heard that affiliate programs are the latest craze in Internet marketing and you already count the millions you will earn as an affiliate marketer. However, when you join an affiliate network, you might soon discover that you are not making money at all. Sure, you can't blame affiliate networks for that because their offers are really lucrative, but this does not change the fact that you are not making money as an affiliate. The reasons why you are not making money as an affiliate can be various. For instance, if the affiliate ads you are displaying on your site are not well targeted, your readers will not make the effort to click them, not to mention to make a purchase. But even if your ads are well targeted, you still might experience lack of sales. This is also possible and if you believe that your visitors do see your ads but are reluctant to make a purchase, consider changing your ads with ads that require a signup only, rather than ads that require a purchase. Signup offers might not pay as much as purchase offers but they generally convert better and as a result, you might make more profits with signup offers. Give it a try and see if this works for you.

1 comment:

Unknown said...

I appreciate your comments on Affiliate program but still there are something where we need to work on. First thing, search engine as Google, yahoo and msn does not give more preferences to affiliate website and to bring those affiliate website up in search engine, we need eithical aggressive promotion. Then, affiliate weabsite can beat the merchant website in signups and leads but still there is no guarantee on this as merchant site have their own credibility in serps.